We may permit third party online advertising networks, social media companies and other services to collect information about your use of our website over time, so that they may place or display ads on our Service, on other devices you may use, and on other websites, apps or services, including on Facebook. Typically, though not always, these third parties collect information through cookies or similar tracking technologies, which recognize the device you are using and collect information about your online browsing behaviors so that they may personalize the ads you see. We may also share a common account identifier (such as an email address or user ID) with these partners to help us identify and contact you across devices.
- We may use and support one or more Google tools including without limitation, Google Analytics (including Universal Analytics), (hereinafter, collectively, “Google Analytics”), Google AdWords (including Smart Pixel), Google Developer Console, Google Displaying Advertising and Google Customer Match which may include, without limitation, one or more of the following features:
- Remarketing (as such term is defined below),
- Google Display Network Impression Reporting,
- the DoubleClick Campaign Manager integration, and
- Google Analytics Demographics and Interest Reporting.
We connect Google Analytics with Google Developer Console in order to better understand user behavior in connection with the applications we provide. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Site or other sites on the Internet.
You may opt out of the use of Google Analytics for Display Advertising (including disabling the DoubleClick Cookie for interest-based advertising, if applicable) and customize Google Display Network ads by visiting the Google Ads Settings page. Even though you may opt out of the use of such Google services, we may still use other third party services, including, without limitation, to collect and/or analyze data.
We use remarketing with Google Analytics (including Universal Analytics) and/or Google Adwords (including Smart Pixel) (collectively, “Remarketing”) to advertise online including after you've visited our Site. Remarketing may be based on your interests, location and other information collected about you in compliance with Google’s Policy For Advertising Based On Interests And Location. In connection with Remarking and otherwise
We and our third party vendors, including, without limitation, Google, may show you ads on sites across the internet, and We and our third party vendors, including, without limitation, Google, use first party cookies (including, without limitation, the Google Analytics cookie) and third party cookies (including, without limitation, the DoubleClick cookie) to inform, optimize and serve you ads based on your past visits to our Site. We also use third-party tags (including, without limitation, Twitter conversion tag, Facebook conversion tag, LinkedIn conversion tag, Capterra conversion tag, Quora conversion tag, Crozdesk conversion tag, Yandex metrika, Adwords conversion tag and Google Tag Manager) in connection with our online marketing and analytics. We and our third-party vendors, including Google, may also use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Site.
You may opt out of having your activity tracked by Google Analytics (e.g. through cookies) by following the instructions contained in Section below entitled “Information about Unsubscribing and Opting Out.” In connection with our use of Google Analytics Demographics and Interest Reporting we use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics for several purposes, including, without limitation:
- understanding our audience and the interests and demographics of the Site's users,
- improving Site content to better serve our audience,
- segmenting Remarketing campaigns by demographics, location or interests, and/or
- targeting ads in Google Adwords.