The growing convergence of digital technologies has resulted in the emergence of a wide range of new services and trends in telecommunications networking. One such exciting trend, in particular, is known as quadruple play or quad-play. This term describes a process through which an organization combines the functionality of voice, video, and data delivery with features of mobility into a single package. Quad play is the next round of evolution of the triple-play service that relies on IP technologies to provide subscribers with high-quality broadband Internet access, TV, and telephone services.
Among the many excellent benefits of signing a quad-play contract with your local or national telecom service provider, the two that stand out most distinctively are:
· Affordability. Managing separate contracts for phone, TV, landline, and the Internet is messy compared to having a single detailed bill delivered to you on the first of every new month. By signing up for a single quad-play service, you will also enjoy prices and discounts that four individual providers cannot match.
· Convenience. Bundling TV, Internet, mobile data, and fixed telephone into a single package and purchasing it from a single company allows users to transit smoothly between each service in the ecosystem of that company. It ultimately means less downtime, a more consistent user experience, timely and higher-priority customer care, and greater satisfaction for the customer.
From the communications provider’s perspective, diversifying their service-specific business models to begin offering quad-play services comes with a few perks, including enhanced revenues per customer, lower subscriber attrition, and a solid boost in the amount of valuable data about their customers’ usage patterns.
The Key Challenges of Implementing Quad Play Services
On the surface, quad-play sounds like a pretty straightforward idea that benefits both customers and service providers. The former gain from discounts that come with such bulk purchases, while the latter enjoy increased profits and diminished churn rates. On the other hand, however, quad-play is not as simple a transformation and takes detailed planning and careful execution.
For telecom providers, implementing a quad-play offering comes at a price of substantial financial investments and implies a significant increase in complexity. Expanding their traditional voice & mobile data packages to additionally cover TV is a risk for many, as there is no guarantee that customers will see it as a positive shift worthy of their trust and money.
The primary difficulty that most quad-play service providers have to deal with is crafting a package enticing enough to give every one of their subscribers precisely what they need, be it price, quality, or content value. Another fundamental challenge for companies trying to cross-sell quad-play packages is inadequate customer service, which is a scourge for many telecom providers. Offering anything less than an excellent customer service experience will be a massive road blocker.
One other essential factor determining the success of your quad-play idea is effortless and convenient billing. That is what your subscribers want, and that also is what can drive them away if the invoicing services provided do not live up to their expectations.
Which Billing Platform to Use for Your Quad Play?
Given the variety of quad play billing software available today, choosing the right billing platform might be tedious. What billing software should a quad-play operator choose that could expertly cover all their current and future invoicing and subscription management needs? The answer is Hydra Billing!
Hydra Billing, a leading quad play billing solution provider, offers a comprehensive and scalable OSS/BSS suite with robust billing, mediation, and provisioning features. Here are just some of the most exciting and helpful features that the Hydra quad play billing system provides:
· Customizable billing and invoicing.
· Recurring subscription management.
· Automated dunning.
· Mediation and provisioning.
· Pre-paid/post-paid systems.