The TOR for website development is perfectly composed and detailed, however it needs further development in terms of Sales Funnel optimization and SEO:
- Update buying personas according to the target market defined;
- Develop customer journey maps including touch points and lead magnets specific for each audience segment;
- Update a semantic kernel and clustering, define basic SEO-oriented pages;
- Update a site map;
- Sketch out UI-elements of conversion (forms, CTA buttons, lead magnets) for further A/B testing;
- Outline lead magnets: survey/ quiz; free e-book, white papers, guides; demo request; booking a call; online messenger/ chatbot; inquiry form; application/ order form; email/ blog subscription; discount/ coupon offer.