Link3
Link3 urgently required a new billing system as the old one was unable to handle the influx of thousands new subscribers per month, and the manual business processes were hampering the rapid growth of the company, causing huge losses
Link3 is Bangladesh's largest telephone circuit operator that has been providing broadband Internet access, television, IP telephony and other IT solutions across the country since 2001. Its customers include the country's government and army, banks, telecom operators and the garment industry, which is the backbone of Bangladesh's economy.
Needs
  • Maximum automatization of business processes: in a developing country it is difficult to hire and train qualified employees, so it is necessary to get rid of the human factor wherever possible.
  • Improve the quality of services provided in the context of a large influx of new customers.
  • Offer new services to current customers.
Issues
  • The company's development was hindered by the limited functionality of the old Indian billing system, primarily designed for cable TV operators.
  • The existing marketing toolkit in the old system did not allow Link3 to set the trend as a market leader: it was difficult and time-consuming to introduce new tariff plans and promotions, manage subscriptions and service parameters.
  • Inflexible provisioning prevented the integration of new platforms, limiting the introduction of new services.
Solution and implementation
«Link3 had over a hundred thousand subscribers at that point, and in order to make the migration to the new system seamless, we did it in three stages».

Pavel Vinogradov, Head of Implementation Team at Hydra
1
Pilot project
During the first phase, we set up integration with the company's operator equipment from MicroTik. At the same time, the Link3 team was exploring the Hydra functionality.
2
Implementation and trial operation
Before launching the main subscriber base, it was necessary to thoroughly debug the system components. Several thousand subscribers were transferred to the new system to test business processes and billing functions.
3
Launching a complete project
After a long test of the system performance, we migrated and connected the remaining subscriber base of tens of thousands customers.
Bangladesh is a developing country, and every year the need for quality access to telecommunications services increases. At the same time, local companies have difficulties in hiring and training highly qualified employees.
To simplify the work with the system, we have automated its components as much as it is possible, and in the meantime, we actively continue to hold training sessions and workshops for the Link3 team.
— Anton Kondratyev, Chief Commercial Officer at Hydra
Training
Hydra's experienced technicians held a series of educational sessions for the Link3 team, during which they answered questions and shared expert advice about the system. We also organized workshops on parsing business processes typical for a telecom operator.
Business process automation
We integrated with Link3 portal and automated the business process of new subscribers connection.
Provisioning
We implemented a flexible provisioning and inventory system, which allowed integration with MicroTik data transmission equipment and Corpus OTT service via RADIUS protocol.
Results
1
Hydra allowed Link3 to integrate all of its hardware and services, thus providing a stable internet connection service management.
2
The company gained the access to a variety of built-in marketing tools, which were not available in the previous billing - connection speed and data management, subscription and tariff customization.
3
Largely thanks to the recommendations of our team, Link3 abandoned the outdated CRM in favor of a modern system their own development, and successfully integrated it with the billing.
4
Today Link3 is actively developing telephony services and introducing cloud services, which was not even theoretically possible on the old billing.
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